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Gender

GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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Thought Factory

THOUGHT FACTORY: EULOGIES IN THE POST TRUTH ERA

Reflecting on the legacies of Shyam Benegal and Manmohan Singh: Sharad Raj navigates hyperbolic tributes, nuanced critiques, a...

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Sustainable Development

SUSTAINABLE DEVELOPMENT: REVOLUTIONIZING HEALTHCARE BY PROVIDING RURAL LIFELINES

Bringing advanced medical care to rural Maharashtra, SumeetSSG’s new ambulance fleet provides vital emergency support, bridging the healt...

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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Thought Factory

THOUGHT FACTORY: A CAUTIONARY TALE FOR INDIA'S BUREAUCRACY

The delicate balance between public service and private interests in India, and employing leadership from within the bureaucracy is crucia...

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Thought Factory

THOUGHT FACTORY: CRICKET FUTURE  OF USA

Examining the potential of cricket's growth in the USA amidst a landscape dominated by traditional American sports. Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Business and Politics

BUSINESS: MAKING M&E STUDENTS INDUSTRY READY

The highly anticipated 5th Edition of Masterclass Marathon hosted by Whistling Woods International's (WWI) School of Media & Communication ...

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Business and Politics

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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Festivals

FESTIVALS: A DAY OF DREAMS AND ACHIEVEMENTS

Whistling Woods International (WWI), the torchbearer of excellence in media and creative arts education, commemorated its 16th Convocation...

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