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Thought Factory

THE ARCHIES, ANIMAL, SOCIAL MEDIA AND DUMBING DOWN

We have fallen in the great social media trap. It has used the power of algorithms and the internet and fooled us into believing that we are se...

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Gender

Enough We Will Not Be Silent Anymore

The Cinthol ad follows Indian sportswomen who have braved odds and ridicule to simply follow their hearts and make a new destiny. The ad captures the new narrative about wo...

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Sustainable Development

Cinthol lathers up with 'confident' new campaign

Godrej Consumer Products (GCPL) is expecting a revenue booster on the back of its newly-launched health soap Cinthol Confidence+. As the company positions this brand as &ld...

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