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Thought Factory

THE NEW BUSINESS OF ENTERTAINMENT

When Brands Become The Storytellers: The New Business Of Entertainment: Vinta Nanda explores how brands, technology, c...

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Business and Politics

IAA LEADERSHIP AWARDS HONOUR ICONS

IAA Leadership Awards 2026 brought together India’s leading business, advertising, media and creative voices, celebratin...

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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Gender

WHY MOTHERS ECLIPSE FATHERS DAILY

Monojit Lahiri explores why Mother’s Day commands greater emotional resonance than Father’s Day, exam...

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Business and Politics

PRESENTING LOVE IN AN UNUSUAL ROLE

Monojit Lahiri explores how love, emotion, intimacy, and human connection have evolved from personal values into powerful business tool...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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