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Broadcasters Plan More Free Channels To Tap Rural Viewers
Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...
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Free TV Channels Proliferating: Here's Why?
With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...
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