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Sonal Dabral at WWI: “Everything in life revolves around storytelling”
Whistling Woods International’s (WWI) School of Creative Arts<...
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Indian Railways Will Create Biggest Ad Platform Outside TV
It seems that monetization is Indian Railways’ biggest mission as of now, and they are leaving no stone unturned to pump up more revenues, from every possible inch of...
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Rewind 2015: Indian Ads That Made News This Year
The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing onli...
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Nielsen Launches Digital Advertising Measurement Solution
The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...
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