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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: “I WANT TO TALK” AND EMOTIONAL IMAGINATION

I Want To Talk redefines emotion in Indian cinema, breaking away from mainstream conventions to offer a deeply immersive experience where viewe...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Kaleidoscope

KALEIDOSCOPE: PUJA SHAH’S “FOR MY SISTER” BREAKS THE CHAINS OF SILENCE

Puja Shah’s For My Sister explores global issues of trafficking, gender violence, and poverty through the story of twin sisters ...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Thought Factory

THOUGHT FACTORY: EULOGIES IN THE POST TRUTH ERA

Reflecting on the legacies of Shyam Benegal and Manmohan Singh: Sharad Raj navigates hyperbolic tributes, nuanced critiques, a...

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Thought Factory

THOUGHT FACTORY: GENIUS WHACKOS IN CHESS LAND!

Exploring the eccentricities and breakdowns of chess legends, proving that even the greatest minds aren't immune to the pressures of the game. ...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Thought Factory

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

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Thought Factory

THOUGHT FACTORY: CRICKET FUTURE  OF USA

Examining the potential of cricket's growth in the USA amidst a landscape dominated by traditional American sports. Monojit Lahiri Read More