Search Result

Search Result
Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

Read More
Thought Factory

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

Read More
Thought Factory

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

Read More
Bollywood

SEEN ROMANTIC LOVE IN B-TOWN, ANY ONE?

It has been said that the history of cinema is also a history of exciting, adventurous and celebrated love affairs. Dead right. And for excelle...

Read More
Bollywood

BOLLYWOOD: IS THE ERA OF ROMANCE OVER?

Today, love appears to be less of sublime emotion, more of a consumer perishable along the FMCG line, says Monojit Lahiri

...

Read More
Festivals

Religious Festivals: Sponsored or Reality Shows?

Today, as we once again step into puja mode in this year of 2022, do we feel somewhere, somehow, a change in the puja celebrations, wonders Monojit Lahiri....

Read More
Trending

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

Read More

Powerful People

Right at the Centre: Anuradha SenGupta

Anuradha SenGupta’s introduction of herself as a professional, best summarizes her writes Aparajita Krishna  Read More

Business and Politics

The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

Read More
Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Read More