Search Result

Search Result
TV

WHY INDIAN TELEVISION IS FAILING

Vinta Nanda examines the sharp decline in Indian television viewership, exposing outdated storytelling, stagnant formats, and ...

Read More
TV

TELEVISION: RETURN TO TV WITH AYE DIL…JEE LE ZARA

Gajra Kottary returns to TV with Aye Dil…Jee Le Zara, defying industry norms, embracing change, and reigniting the power of ori...

Read More
Trending

TRENDING: A SPRING SONG STATE OF MIND

Hindi film songs have celebrated the onset of spring in myriad ways. Shantanu Ray Chaudhuri looks at 5 songs plus one bonus fr...

Read More
Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Read More
Business and Politics

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

Read More
Festivals

Festivals coming up in the beginning of 2019

Every country in the world has its own festival and celebration. Festivals are a great way to experience the local culture and tradition. Sometimes they even offer a glimps...

Read More
Trending

GEC Leaders Retain Top Positions As Ratings Drop

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witn...

Read More
TV

Afternoon Is The New Prime Time

Doordarshan has already been there and done that. In the mid-90s, the mandarins at Mandi House came up with an unprecedented move to create an Afternoon Prime Time, wherein...

Read More
Bollywood

Ramesh Sippy Steps In To Train TV's GenNext

Indian television has, for long, suffered from a shortage of writers who could pen down the 1,000 or so episodes that Hindi GEC dramas demand. Of course, efforts are being ...

Read More
TV

Repeats, Ad Nauseum

With the Dalai Lama’s visit to Arunachal Pradesh doing the news rounds, there can be no better a time than this for Epic Channel to telecast the first two episodes of...

Read More