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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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ARUNDHATI GANORKAR: IN BEAUTIFUL REFLECTION!

Aparajita Krishna has a past with Arundhati Ganorkar, they worked on a series, and together, they walk down memory lane to bri...

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ILA ARUN: GIVING VOICE TO LIFE

Ila Arun is a woman of many parts and one who is in command of all of them. She has a contagious zest for life, writes Aparajita Krishna <...

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KAMLESH PANDEY: Ballia to Bollywood via Ishtihaarpur

Aparajita Krishna goes with adman, writer Kamlesh Pandey on a long walk through his life and career, bringing back beautiful m...

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Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...

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Ad Guru and Theatre personality Alyque Padamsee passes away at 90

Veteran adman, theatre personality and brand consultant Alyque J. Padamsee died at the age of 90 in Mumbai last Saturday. He’s best known for iconic advertising campa...

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