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BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

TEACHER’S DAY: TO SIR WITH LOVE!

On ‘Teacher’s Day’ Monojit Lahiri pays homage to some inspirational game changers and life transformers, who...

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THE GERSON DACUNHA DIARIES

On the 7th of January, his first death anniversary, we remember Gerson Dacunha through one of his last conversations with Ni...

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To sir, with love

On Teacher’s Day, Monojit Lahiri pays homage to some inspirational mentors - the game changers and life transformers who...

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Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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The Legend of Siddharth

I wanted to interview Siddharth for The Daily Eye for some time now and although he was reluctant and shy, I managed to corner him the other da...

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