Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

Making Magic: Nilakshi Sengupta

Vinta Nanda time travels with Nilakshi Sengupta, the author of the book series, TINA AND HER MAGIC KETTLE

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Surf Excel Pakistan's #Madadekibadat Ad Film: The Full Story

Our the past few days, the social media has been abuzz with talk of 'that new Ramadan ad by Surf Excel'. As far as brand promise goes, the ad per se is unremarkable - a lit...

Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...