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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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AI and Tech

MICRO DRAMAS REDEFINE GLOBAL ENTERTAINMENT

India is emerging as the global growth engine for micro dramas and short-form entertainment, with mobile-first audiences, soar...

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Business and Politics

PRESENTING LOVE IN AN UNUSUAL ROLE

Monojit Lahiri explores how love, emotion, intimacy, and human connection have evolved from personal values into powerful business tool...

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Thought Factory

THOUGHT FACTORY: CREATION BEGINS WHERE OPINION ENDS

Art is born from surrender, not control. While opinions about art come from privilege and position, creation emerges from vulnerability and courage — it&rsq...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Gender

GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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Thought Factory

THOUGHT FACTORY: COMING UP… “LAGE RAHO” DAY!!

Life is a banquet, and I’m starving! Live fast, die young, and leave a sexy-looking corpse—Monojit Lahiri takes a ...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Festivals

FESTIVALS: ARE DADS LESS IMPORTANT THAN MOMS?

To address why Mother’s Day is celebrated with such grandiosity and emotion compared to the more subdued Father’s Day, Mono...

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AI and Tech

AI & TECHNOLOGY: HOW (IN)HUMAN  IS AI!

Authoritarian governments have multiple tools at their disposal to control social media and suppress free speech, ranging from legal and regula...

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