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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Business and Politics

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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Business and Politics

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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Alternative Entertainment

FLASHBACK & FORWARD

Mahabanoo Mody-Kotwal, Om Katare, Ishitta Arun are performing artists who represent three generations respectively, writes Aparajita Kr...

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Powerful People

ILA ARUN: GIVING VOICE TO LIFE

Ila Arun is a woman of many parts and one who is in command of all of them. She has a contagious zest for life, writes Aparajita Krishna <...

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Trending

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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Bollywood

Dreaming big for the vulnerable: Chhitra Subramaniam

Vinta Nanda thinks that one of the greatest pleasures of running The Daily Eye is that you wak...

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Alternative Entertainment

My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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