THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

BOLLYWOOD’S AMAZING CHUMMA CHUMMA STORY: FROM OOOIMAA TO GO-BABY-GO!

A caress given with lips, key to paradise, the blossom of love, the first discharge of a purely, physical, sexual sensation, the first crisis o...

BOLLYWOOD TIK-TALK: THERE’S MUCH HAPPENING WITH GHOOMER

It’s raining stars, as the proverbial saying goes, in Bollywood. Especially on streaming channels where, it seems, all the action has shi...

THE COMMONALITY BETWEEN OTT STARS AND EUROPEAN ACTORS

Monojit Lahiri investigates to find out if what OTT stars are to Bollywood today, is what European actresses were to Hollywood...

SHAMIR TANDON: MAKING MUSIC & INNOVATIONS!

Aparajita Krishna talks to Shamir Tandon, who has heard, seen, faced music (smiling emoji) from both behind-the-scenes busines...

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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CAN SRK RETURN AS KING KHAN WITH PATHAN?

Monojit Lahiri investigates if in this era of the ‘larger-than-life’, SRK is perceived as a yesterday’s star...

WHO DESERVES RECOGNITION & REWARDS?

Are SRK and Virat with their luxurious 10-star lifestyle, more worthy than the real champions of change, dedicated to show the light to the neg...