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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Thought Factory

GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Business and Politics

Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More