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How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

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DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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Meet BARC, A New TV Ratings System To Create A New Set Of Winners And Losers

It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actual...

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TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...

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