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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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How to go bonkers

Khalid Mohamed reviews Bollywood’s alleged ghost story Roohi, the Tamil super surprise packet Mandela… and the co...

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Zohnerism: The Art of selective communication

Dr. Sandeep Goyal explores the art of selective communication during this post truth era, the times in which it’s diffic...

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