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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Kaleidoscope

KALEIDOSCOPE: ROMANCING THE 80S WITH SEEMA SETHI

Monojit Lahiri attempts to zoom in on both close-ups and long shots, covering a decade that was, and remains for many, forever...

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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Powerful People

POWERFUL PEOPLE: LOVE (FOR THE CRAFT) CONQUERS ALL

‘I went through so many rejections that I can't remember,’ says Tanha Farmin Rezi, a cinematographer from Assam, in Bollywood. Read More

AI and Tech

AI & TECHNOLOGY: HOW (IN)HUMAN  IS AI!

Authoritarian governments have multiple tools at their disposal to control social media and suppress free speech, ranging from legal and regula...

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Thought Factory

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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