MOVIES: DEATH BY DESIGN, BUT NOT QUITE

Inspired by a global star’s interview, Srijit Mukherji’s sequel to Hemlock Society teems with puns, pop culture, and philo...

MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

SHAKESPEARE & BOLLYWOOD – JAB THEY MET!!

Manojit Lahiri takes you on a fascinating journey where hamlet and omelet often clash!

Ch...

The Shalimar Adventure

Film historian Dhruv Somani rewinds to the 1978 heist thriller, the international co-production Shalimar, as its charismatic h...

GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

NO ONE KILLED PALAN

On the birth anniversary of legendary director Mrinal Sen, Shantanu Ray Chaudhuri Read More

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

Read More

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...