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WHY INDIAN TELEVISION IS FAILING

Vinta Nanda examines the sharp decline in Indian television viewership, exposing outdated storytelling, stagnant formats, and ...

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Powerful People

Kulmeet Makkar: The man who never said ‘No’

A thought crossed my mind as I said a small prayer last night, “I’ve written two tributes back to back for Irrfan Khan and Rishi Ka...

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BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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BARC India Scales Up Drive Against Panel Tampering

18 cases reported to Disciplinary Committee in 28 months.

Action taken against 12 channels.<...

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BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Elevate 2K19: Over 20 speakers took stage to explore different varieties of Storytelling

Asian Centre for Entertainment Education and its flagship program The Third Eye launched its annual conclave, ELEVATE, in July 2013 as a platfo...

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BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara

BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...

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