BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Elevate 2K19: Over 20 speakers took stage to explore different varieties of Storytelling

Asian Centre for Entertainment Education and its flagship program The Third Eye launched its annual conclave, ELEVATE, in July 2013 as a platfo...

Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India...

Elevate 2K18 – Deep Gratitude!

It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...

The Writing is on the Wall

The year 2017 will go down in the history of the media and entertainment industries of the world as one, which was the most disruptive ever....

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

Meet BARC, A New TV Ratings System To Create A New Set Of Winners And Losers

It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actual...

TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...