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How to Attract Female Engineers.

THE figures are well known: At Apple 20 percent of tech jobs are held by women and at Google, only 17 percent. A report by the Congressional Joint Economic Committee estima...

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The Future of Cinema

Roughly 1.26 billion movie tickets were purchased in North America between January 1 and December 31 of last year, according to preliminary estimates by The Hollywood Repor...

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Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

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TRADITION - BOON OR BANE

Tradition is a word that almost all Indians have grown up hearing. "India is a land of tradition", "our traditions date back to the earliest forms of civilisation", are jus...

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Women are leaving the tech industry in droves

Ana Redmond launched into a technology career for an exciting challenge and a chance to change the world. She was well-equipped to succeed too: An ambitious math and scienc...

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The Sickeningly Low Vaccination Rates at Silicon Valley Day Cares

The scientists, technologists, and engineers who populate Silicon Valley and the California Bay Area deserve their reputation as innovators, building entire new economies o...

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SHAMITABH

Critics rating: 3.5 Stars

Cast:  Amitabh Bachchan, Dhanush, Abhishek Sood, Akshara Haasan.

Directio...

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Net positive: ‘It’s the leading edge of sustainability, but we’ve not cracked it’

“Net positive”, like so much management-speak, feels almost intentionally discombobulating. Be not confused, however. The clue is in the name. In a net-positive...

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‘Ashamed’ a short film promoted by Pocket Films goes viral

Mumbai, December, 2014: ‘Ashamed’ a short film promoted by ‘Pocket Films’ is a film with a powerful impact and les...

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Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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