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Business and Politics
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MOGAÉ: JOINT VENTURE WITH VERSA
VERSA India will be a fifty-fifty joint venture between VERSA and Mogaé Consultants, owned by Sandeep & Tanya Goyal. World No. 1 Voice & Conversational AI Age...
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Of surrogate ads and liquor brands
A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him that there is gross and rampant vio...
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Deepika Padukone is India’s most beautiful and glamorous
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive as per the latest IIHB TIARA repo...
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Should brand purpose intrude religion?
Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions about what the purpose of brands should or should...
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India's soft power - the unrealized potential
Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna In recent years, the University of Southern California (USC, Portland), has been...
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Dhoni and Virat: The Heroes of IPL 2020
The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of brands, their celebrities and messaging. The survey was conducted on Sunday th...
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Farm Bills: Exciting times for advertising
All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Sandeep Goyal explains how. Many year...
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Avoidable: The 'ageism' bias
With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years, post turning 30, writes Dr. San...
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Celebrity: Served With A Pinch Of Salt
Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with. Honestly, because there really is no straight answer to that...
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