Seth Rogen and friends dressed in their spiffiest prom attire and laughed for a good cause Friday night at the third annual Hilarity for Charity fundraiser presented by Genworth at the Hollywood Palladium.

The event, hosted by Rogen and his wife, Lauren Miller Rogen, raises money for Alzheimer’s causes in association with the Alzheimer’s Assn., including research studies, an online support group for Alzheimer’s caregivers under 40, awareness efforts including a campaign to raise awareness among women, and the organization’s Alzheimer’s and Dementia Care Relief Grant Program, which Miller Rogen excitedly announced onstage at the Palladium.

The grants, available for application here and given in association with Home Instead Senior Care, will go to support in-home care to help Alzheimer’s and dementia patients.

Rogen rolled through the carpet early in the evening, but remained in spirit, as he left behind a cardboard cutout outside for friends to take selfies with before heading into the party

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