Gajra Kottary, Television Writer of Balika Vadhu fame speaks at Elevate 2K18, Mumbai. She talked about how she and her team touched various issues in Balika Vadhu that were sensitive. One being menstruation, how women are still made to sleep on the floor and that it was received with mixed reactions. Gajra said storytelling needs to link to social issues organically. It was a very thorough discussion with brilliant and insightful thoughts.