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ROMANCE ZINDABAD OR DRAMABAZI KI JAY

Monojit Lahiri checks out the real drama behind this momentous day and checks out all the hullabaloo surrounding it, exploring...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

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TRENDING: HUMME TUMSE PYAAR KITNA

Monojit Lahiri checks out the real drama behind this momentous day called Valentine’s Day and checks out all the hullaba...

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Business and Politics

MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

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Festivals

V DAY OR DIL TO PAGAL HAI DAY?

Monojit Lahiri checks out if the V Day is a way of looking at a celebration, or is it a cynical acceptance of a global phenome...

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Movies

The Soap Opera

Film historian, Dhruv Somani, tracks the Bollywood stars who have endorsed the iconic Lux toilet soap over the decad...

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Festivals

Valentine’s Day: Ishqbaazi or Dramabaazi

Monojit Lahiri investigates what this day of ‘love, Valentine’s Day, means to people at large. He asks, “Dif...

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