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BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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THOUGHT FACTORY: THE NSD AGENDA – SOUL–STRIP…OR DRAMABAZI?

Monojit Lahiri does an interview-based close-up of the contentious issue of training and investigates if it helped actors brea...

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TEACHER’S DAY: TO SIR WITH LOVE!

On ‘Teacher’s Day’ Monojit Lahiri pays homage to some inspirational game changers and life transformers, who...

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THE COMMONALITY BETWEEN OTT STARS AND EUROPEAN ACTORS

Monojit Lahiri investigates to find out if what OTT stars are to Bollywood today, is what European actresses were to Hollywood...

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A MAN EXTRAORDINAIRE: ARUNBHAI GANDHI

She worked with him for twenty years and he remained a friend till his last days. Saroj Satija remembers Arun Gandhi in this t...

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

To sir, with love

On Teacher’s Day, Monojit Lahiri pays homage to some inspirational mentors - the game changers and life transformers who...

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NSD & Bollywood

Who is doing for whom? Monojit Lahiri does an interview-based close-up of this contentious issue.

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More