BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

The Joy of Photography

Khalid Mohamed in conversation with multi-media professional, indie-filmmaker and still photographer Arin Paul on how to see t...

Work From Home: The Perfect Opportunity

Anupama Mandloi explores WFH business models of Stanhope Garden Gourmet Bakes, Home Food Studio and Whimsical Baker and brings...

World Bank sanctions $300 Million to strengthen India’s Energy Efficiency

India’s climate change commitments to reduce carbon intensity by 33-35 percent by 2030 from 2005 level wi...

Yes, Even Doctor Barbie Sends Girls the Wrong Message

The last few years have been tough ones for Barbie. Sales have declined significantly, dropping 16 percent in 2014 alone. In an effort to jumpstart the sagging brand, Matte...