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BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Trending

BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

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Trending

BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Thought Factory

Change and its many manifestations in India

Everyone in the country has a mobile phone. India has more than a billion phones, second only to China. Almost 240 million people have telev...

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Thought Factory

Television and beyond

The recent BARC ratings place KBC at Numero Uno position amidst a fierce ratings war in a multi-channel environment…but it wasn’t always like this.

Ima...

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Trending

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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Movies

San Andreas

Critic’s Rating : 3.5 Star.

Cast: Dwayne Johnson, Paul Giamatti, Carla Gugino, Alexandra Daddario, Hugo Johnstone-Burt. Read More

Trending

Bureaucracy Continues To Plague Indian Pubcaster Prasar Bharati

Today, most of the Doordarshan (DD) Kendras and AIR Stations are without Station Directors, which is the major cause for poor content and crash in TV audience of DD. The dy...

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Thought Factory

TV Today

Over the last year, 2014, I spent many days meeting with programming executives from the various leading networks of India. From all these talks, varying from the programmi...

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TV

TV Review: Yamraaj's Double Debut

I find it strange that sometimes television channels tend to launch shows which are similar in p...

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