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AI and Tech

AI & TECH: AI IS REWRITING EVERYTHING

AI is rapidly reshaping advertising, design, media planning, PR, and entertainment worldwide. As Bollywood cautiously experiments while global ...

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Thought Factory

THOUGHT FACTORY: DEATH OF THE WORKING CLASS HERO

Khalid Mohamed analyses the slow disappearance of the working-class protagonist from Hindi cinema, exploring how shifting audi...

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Bollywood

BOLLYWOOD: STARS ONCE SHINED IN SILENCE

Explore how Bollywood and Hollywood stars of yesteryear maintained mystique in stark contrast to today’s overexposed celebrity culture dr...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Trending

TRENDING: GAUTAM SINGHANIA CELEBRATES 100 YEARS OF RAYMOND

An unforgettable evening at the Atelier celebrated Raymond’s 100-year legacy with The Chairman’s Collection—curated by Nisha ...

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Thought Factory

THOUGHT FACTORY: SUPERSTARS CAN'T SAVE FAILING FILMS

"Big budgets, bigger stars, and colossal failures—Indian cinema’s crisis lies not in its cast but in sidelined storytellers, as aud...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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