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Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

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Trending

Upworthy’s Native Ads Generate More Than $10 Million Revenue

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat...

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Environment

Gwynne Dyer: Climate change supercedes all of the world's other problems that arose in 2014

The main purpose of year-end reviews, of course, is to hold the ads apart. But they can also serve as a kind of annual check-up on the political health?and also on the econ...

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Thought Factory

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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Bollywood

MARD Farhan Akhtar and Google India introduces social campaign for women’s empowerment

Google and Farhaan Akhtar have unveiled a ReachForTheSky/MARD joint initiative with the aim of getting more women across India online. Or to put it more precisely, the tech...

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Sustainable Development

Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

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Sustainable Development

Tobacco use by adults below 25 may soon become illegal

Government mulls changes in law to prevent surrogate ads by tobacco companies Adults aged below 25 years, who are in the habit of smoking or using other tobacco products, t...

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Bollywood

In its latest campaign, Tata Sky tells parents that television is a good learning aid for young kids

DTH player Tata Sky, in its latest campaign ‘Ab Bachche Seekhein TV se’ (Kids learn with television), is targeting parents with children between ages 6 and 12 y...

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Hollywood

One Of Hollywood’s Biggest Billboards Salutes Mariska Hargitay And “No More” PSA Campaign To End Domestic Violence And Sexual Assault

The NO MORE PSA campaign, spearheaded by Mariska Hargitay’s Joyful Heart Foundation in partnership with NO MORE-a national movement galvanizing greater awareness and ...

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Hollywood

Michael McIntyre’s Christmas Charity Show, Hammersmith Apollo, London

I’m not quite sure why they don’t televise  Read More