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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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ICD -11: Simplifying the Codes

Half a century ago, a disease like schizophrenia, would probably never be diagnosed similarly in countries acro...

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World Environment Day: Top Sustainability Stories

Over the past two decades, sustainability has become more than a fad or a buzzword. Research shows that sustain...

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The Ever Self-indulgent Bollywood Marketing

It is well known that in spite of producing the largest number of films in the world, the health of the industr...

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Theatre Festivals still in an Amorphous Stage in India

Going out on a weekend to watch a theatre play is not what comes to one's mind in India. Those who watch plays ...

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Bill Gates on Improving Global Health

Bill Gates has spent much of the past decade trying to improve healthcare around the world through the Bill &am...

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Gene-Editing for a Healthier and Enhanced Future

Over the years we have significantly reduced deadly diseases such as tuberculosis, malaria, and HIV/AIDS. The i...

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Technology to help tackle Human Crises

Driven by war and fragile states, over 65 million people worldwide are forcibly displaced. The majority of them...

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The First Annual Interplanetary Festival in Mexico

The first annual Interplanetary FestivalRead More

Films: Opportunity in the Crisis

In several of my recent articles I have written about the crisis facing Indian film industry, specially Bollywo...

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