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Netflix Data Reveals Exactly When TV Shows Hook Viewers — And It’s Not The Pilot.

Netflix crunched cold, hard viewing data for more than two dozen TV shows and says it has determined which specific episode grabbed most subscribers to the point where they...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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Rajasthan Patrika Launches CSR Initiative ‘Neenv’ To Raise Levels Of Education In Government Schools

Neenv (Shiksha Ka Sawal) is new initiative taken by Rajasthan Patrika. Neenv is basically an action based campaign focused on raising the levels of education and to promote...

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Mapmyindia Launches Safemate, A Personal Safety Device For Women & Children

GPS based devices and applications are being widely used for women safety in the recent past. Now a thing of the future is a device for the same. MapmyIndia has now launche...

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Om Puri’s ‘Project Marathwada’ Launches Its First Look

~ Seen in the teaser Govind Namdeo, Dilip Tahil, Seema Biswas, Kunal Seth, Rahul Patel, Farah Kader and Katerina~
~ The teaser is hard-hitt...

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Pan Nalin's Angry Indian Goddesses Wins Big At TIFF

Indian director Pan Nalin’s film Angry Indian Goddesses, has been voted as the first runner-up at the 40th Toronto International Film Festival (TIFF) which concluded ...

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Mukesh Bhatt Re-Elected As Guild President

NEW DELHI: Eminent filmmaker Mukesh Bhatt has been unanimously re-elected as president of the Film and Television Producers Guild of India., while Dheeraj Kumar, Siddharth ...

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‘Masaan’ And Other Indian Films Steer Away From Bollywood Escapism

MUMBAI — At the beginning of “Masaan,” the most acclaimed Indian movie of the year, two lovers meet at a ramshackle motel in the holy northern city of Var...

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This Ganesh Chaturthi, Something's 'Fishy'

Ogilvy Mumbai and Sprouts Environment Trust have come together this Ganesha festival for an initiative that could go a long way in saving the aquatic animals and protecting...

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Few Proponents Of Locally Produced English GEC Shows?

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented w...

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