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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Environment

Global Finance And Global Warming

NEW DELHI/LONDON ? Since 2008, when the global financial crisis nearly brought down the world economy, financial reform has been among the top items on policymakers? agenda...

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Trending

Bureaucracy Continues To Plague Indian Pubcaster Prasar Bharati

Today, most of the Doordarshan (DD) Kendras and AIR Stations are without Station Directors, which is the major cause for poor content and crash in TV audience of DD. The dy...

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Trending

Relate to millenials first and then stakeholders, say business humanizers

While India’s new Company Act 2013 was enacted in April last year, making it mandatory for companies to spend 2% of their profits on Corporate Social Responsibility (...

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Environment

Supporters Of A UN Climate Pact Say It’s An Economic Issue — Not Just a Moral One

It's the Holy Grail of climate change ? reducing fossil-fuel emissions without slashing the growth needed to lift billions of the world's people out of poverty. With the cl...

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Sustainable Development

Government Keen To Operationalise Emergency Helpline For Women By 2017

Over two years after the Nirbhaya incident brought the focus on women safety, the government has kick-started the process to set up a single emergency response number acros...

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Thought Factory

Piracy And The Right To Entertainment

Walking through a busy Pali market in Bandra, Mumbai, on Saturdays, it’s almost certain to see ladies haggling over the size and shape of fruits and vegetables with t...

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Health

How A Pack of Cards Helped Improve Maternal Health In Bihar

While India has been reporting a steady decline in its maternal mortality rate, the country still accounts for the largest number of maternal deaths in the world. In 2010, ...

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Sustainable Development

Only 180 Community Radio Stations Despite Financial Aid By Govt

Despite the scheme being almost a decade old and the government extending FINANCIAL assistance, the total number of operational community radio stations (CRS) in the countr...

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Bollywood

Shashi Kapoor Receives DadaSaheb Phalke Award At Prithvi Theatre

A large number of personalities from Bollywood including many of the heroines who shared screen space stood in loud ovation as veteran actor-filmmaker Shashi Kapoor receive...

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