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Cinthol lathers up with 'confident' new campaign

Godrej Consumer Products (GCPL) is expecting a revenue booster on the back of its newly-launched health soap Cinthol Confidence+. As the company positions this brand as &ld...

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Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

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India Green News: Solar, Wind Potential Receive Investment Interest; Governments Tackle Climate Change

Ahead of the UN climate summit which is to be organized in New York on September 23 to give a political push to future negotiations, Indian scientists on Friday emphasized ...

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The 8th Edition of the Green I Contest

Hyderabad, Sept 03, 2014: Young Indians (Yi) is an integral part of the Confederation o...

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A Moment For Sony Pal

Sony Pal has used an old marketing tool which was common in Bollywood in the 1980s. The most widely cited context is Subhash Ghai?s Hero which was a launch vehicle for Jack...

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City Of Los Angeles Announces Stand Up To Cancer Day

On Wednesday, August 27, Mayor Eric Garcetti, Councilmember Paul Koretz and the City of Los Angeles commended Stand Up To Cancer (SU2C) by presenting a resolution declaring...

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A ‘Pehal’ initiative of United Technologies and United Way of Delhi

Drainage development, bank account openings & exhibition-cum-sale of hand-made products at the community of migrant labourers in Chakarpur village, Gurgaon

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Campaign For 16th Mumbai Film Festival Gains Momentum, Raises 1.5 Crores In Two Days

Cinestaan Film Company, promoted by Anand Mahindra and Rohit Khattar, angel producer Manish Mundra and industr...

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Hormone ‘protects brains of Premature babies’

The hormone erythropoietin (EPO) could prevent brain injuries in very premature babies, a study suggests. Brain scans show EPO – used illegally by athletes to boost p...

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Don't Reinvent The Wheel

How inured have we become to the over the top interiors and the same old locations (Gateway of India and Chatrapati Shivaji Terminus) at prime time, is unimaginable. We don...

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