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Amazon India To Launch Music Festival With MTV Ahead Of Festive Season Sale

Amazon.in, along with MTV, has rolled out a content marketing initiative ahead of the festive season. The e-tailer has partnered with MTV Brand Studio to launch a music fes...

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I&B Ministry Proposal Can Benefit Indian Filmmakers

Sometime ago, the Information & Broadcasting Ministry, in a bid to make India a film-friendly destination, came up with a proposal to fund Indian films representing the...

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Pranay Anthwal To Lead BBH India's New Content And Entertainment Marketing Division

BBH India has announced its foray into content and entertainment marketing. Pranay Anthwal will be heading this new division.  Globally, BBH has already made its mark ...

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Drone Data Sparks a New Industrial Revolution

Businesses are learning that sometimes the best way to boost the bottom line is by reaching for the sky.Commercial drone usage across a wide variety of industries is explod...

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Celebrating Art - Kokuyo Camlin celebrates ‘World Art Day’

Mumbai, 18th April 2016 – Celebrating and reveling in the arts, well-known stationery and art brand, Kokuyo Camlin has ce...

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Natalie Morales To Co-Host 2016 More/Shape Women's Half-Marathon

Meredith Corporation, the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women, today announced that Natalie Moral...

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Film Stars Sign In For Cause To Donate Bed Sheets To Old Folks

Tangerine teams up with Bollywood to help India’s old folks

Mumbai, March 2016: In today’s age of celebriti...

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Seeds For Cinema: An Interview With Dr Shravan Kumar, CEO, CFSI

“At CFSI we not only want to make films but also make film makers”
-Dr. Shravan Kumar
On the fifteenth of February, Director, Producer and Managing Di...

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The Wait Is Over! Meet The Winners Of Tangerine’s “Capture Your City” Photo Contest

~ The National Level Photography Contest organized for Press Photographers received nearly 200 applicants across 13 cities in India ~ Read More

Content Makeover

Television channels are known to have shrugged their shoulders at non-Hindi preferred viewers. The argument being: these eyeballs aren?t money spinners. It is indeed ironic...

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