This Ganesh Chaturthi, Something's 'Fishy'

Ogilvy Mumbai and Sprouts Environment Trust have come together this Ganesha festival for an initiative that could go a long way in saving the aquatic animals and protecting...

TV's Top 5 That Get It Right

Prime Time showcases a number of shows on premier channels. During the crowded three hour band, a few have had a really long innings and are still going strong. It’s ...

Big B Innaugurates Helmet Facilities For Mumbai Traffic Police.

Megastar Amitabh Bachchan unveiled helmets for Mumbai traffic cops at an event in Mumbai. The “Piku” star said unlike others he finds traffic in a city fascinat...

Deepika And Prakash Padukone At The 'Inspiring Women' Event

Deepika Padukone is seen here at an ‘Inspiring Women’ event held in Mumbai today. Deepika spoke about women empowerment and the issue of educating the girl chil...

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

Amitabh Bachchan, Ratan Tata Promote TB-Free India

Megastar Amitabh Bachchan and renowned business tycoon Ratan Tata on Thursday lent support to the government’s “Call to Action for a TB-Free India”. Both ...

Environment, Development And The Paradox Of Progress

The wisdom of ancients was cast in proverbial stone when the Atharva Veda extolled believers to worship the environment, and consequently immortalized the message of preser...

Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...