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TV

Content Makeover

Television channels are known to have shrugged their shoulders at non-Hindi preferred viewers. The argument being: these eyeballs aren?t money spinners. It is indeed ironic...

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Trending

How India Is Shaping Facebook’s Strategy

Out of around 1.5 billion people who use Facebook every month, 138 million are from India. No wonder Chris Cox, Facebook’s chief product officer, chose New Delhi for ...

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Gender

Yes, Even Doctor Barbie Sends Girls the Wrong Message

The last few years have been tough ones for Barbie. Sales have declined significantly, dropping 16 percent in 2014 alone. In an effort to jumpstart the sagging brand, Matte...

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Trending

NFDC Film Bazaar 2015 Closes, Marks New Beginnings_AR Rahman Did A Knowledge Series Session With Nasreen Munni Kabir

Goa, November 25, 2015: The ninth edition of Film Bazaar organized by National Film Development Corporati...

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TV

True Review - Television This Week: A Talking Car And Friendly Ghosts

I don?t think Maruti Suzuki could have come up with a better marketing strategy than having a sitcom driven round Alto, their No. 1 small car. Chalti Ka Naam Gadi ? Let?s G...

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Health

Still More Evidence That Antioxidant Supplements Actually Increase Cancer Risk

Antioxidants have been pitched from grocery store shelves, vitamin supplement labels, and by nutritionist sketchballs for as long as I can remember. Indeed, the basic idea ...

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Sustainable Development

Still More Evidence That Antioxidant Supplements Actually Increase Cancer Risk

Antioxidants have been pitched from grocery store shelves, vitamin supplement labels, and by nutritionist sketchballs for as long as I can remember. Indeed, the basic idea ...

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Festivals

Rajkumar Hirani, Imtiaz Ali, Kalki Kochelin, Kundan Shah, Nilesh Maniyar grace Jagran Film Festival Day 3

~ Much awaited Jagran Shorts unfold the ultimate shot of short films.  Screening of ‘Birdman’ brings Country focus on US ~

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CNN-IBN, Thumbs Up And Being Human Presents VEER Season 2 In Association With American India Foundation.

New Delhi, 29 September 2015: In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, <...

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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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