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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

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Bhanu Athaiya: Best of the Best

Film historian, Dhruv Somani, picks his 10 favourites from the vast collection  created by the late doyenne of film costu...

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India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna

Rameshwari wahi jo sab ka man bhaaye

Aparajita Krishna takes us with her on a journey through Rameshwari’s life - from a student of acting to becoming a film star, wife, m...

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Online Classes: Boon or bane

Educationists and students talk to Monarose Sheila Pereira and discuss the pros and cons of online education.

Office Pods and the new normal

Dr Anurag Yadav wonders if the employers making policies to work from home, will reduce travel...

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A Mother’s Metamorphosis

Bhooma Sundararajan introspects on parenting through the experience of watching her own daughter giving birth.