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FESTIVALS: STORIES FOUND PURPOSE THAT AFTERNOON

On a rain-soaked Mumbai day, WIFF’s Impact Workshop brought together storytellers, changemakers, and filmmakers to explore how films can ...

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HOLLYWOOD: LOVE, MATH & MODERN MATCHMAKING

A modern reflection on love, class, and emotional currency, inspired by The Materialists—where algorithms meet affection, and ma...

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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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THOUGHT FACTORY: WHAT MY MOTHER TAUGHT ME

On Mother's Day, I, Vinta Nanda, reflect on how my mother’s clarity in a chaotic world, exposed the dangers of ...

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GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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HOLLYWOOD: ARE THE OSCARS OVER-HYPED & OVERRATED??

The Oscars: A Global Spectacle or Overhyped Glam Show? Exploring Hollywood’s Biggest Night Through the Lens of Real Cinema and Showbiz, <...

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POLITICS: BACKLASH ON DEI AND INTELLECTUAL INEQUALITY

As right-wing governments dismantle Diversity, Equity, and Inclusion, they push societies into intellectual and economic stagnation while the p...

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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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POLITICS: LEADERS ACROSS PARTY LINES DEMAND POSH

Leaders across party lines endorse PoSH implementation in political parties, advocating for ICCs and robust mechanisms to ensure women’s ...

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