BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

Elevate 2K18 – Deep Gratitude!

It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...

About Time: A Need To Quell Victimising Child Artistes

The drama realm of the Indian cinema and the reality shows have long been churning out massive profits plus harboring TRPs and a dedicated viewership owing to the child art...

Do We Know What Our Children Want?

"There's always room for a story that can transport people to another place."

J.K. Rowling

Over the last one century or so, ordin...

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

Day 5 Of The 16th Mumbai Film Festival Marks The Start Of A Cinematic Weekend Part – 2

Mumbai, October 18, 2014: 16^th Mumbai film festival organized by the Mumbai Academy of Moving Image (MAMI) touched a new high on Day 5...

Day 4 Of 16th Mumbai Film Festival Enthralls Delegates Part – 2

Mumbai, October 17, 2014:  The 8-day film extravaganza reached its 4 Day milestone, offering film lovers an uninterrupted entertai...