What Do TV Channels Have In Store For Children's Day?

Television channels and kids brands have a treat for the little one this Children's Day. It's that time of the year when the channels will thrive on their kids viewers. Mar...

Shabana Azmi’s Tryst With Television

Zee TV’s late weekend nights’ offering Amma is a marked move away from reality shows, celebrity specials and other fluffy entert...

Snakes In The Living Room!

Snakes In The Living Room!I can’t believe this that our desi news channels have no clue about geographic locations in

various cities. Take for example, early ...

True Review Television - Prime Time’s Little Thespian

During Navratri, a cable channel made capital with Falguni Pathak live all nine days at a venue in suburban Mumbai. The entrance must have been unimaginable, but judging fr...

Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

True Review Television - Threshold Of New Shows Take A Window Seat

Just launched, two new shows, on two different channels which could grab eyeballs at primetime. Star Plus’ Ishqbaaz is the conventional drama about three contenders t...

Zee Entertainment CEO & MD Punit Goenka On Why Ditto TV Is Now For Only Rs 20 Per Month

In a market with no paucity of video streaming apps, Zee Entertainment’s Ditto TV has cut its subscription fees to just Rs 20 per month, from around Rs 150 per month....