How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

Naxal-hit Areas Of Chhattisgarh See Sharp Decline In Population

Industrialisation and forced sterilization programmes may be some reasons for the trend Growth of population in Chhattisgarh’s Naxalite-hit areas like Bijapur and Dan...

Maharashtra's insurance scheme for orchard owners draws angry protests

Maharashtra government appears to have learnt no lesson at all from the hailstorms that lashed the entire state in March this year, and yet again lashed several districts i...

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

Kids From Akron Children’s Hospital Appear In Film With Shailene Woodley

Reality took a Hollywood turn for cancer survivors Alexis Hodges, 19, and C.J. Evans, 17, who are members of a support group for teens with cancer at Akron Children’s...

Sewage main reason for poor-quality river water

An environmental monitoring programme carried out by the Kerala State Council for Science, Technology, and Environment (KSCSTE) in five river basins across the State has re...

Killer Coal

Coal accounts for 41 per cent of the world’s electricity generation. At approximately 210 gig watt (GW), India is the fifth largest producer of electricity in the wor...

True Review : Edge of Tomorrow

Critics Rating:3.5 STARS*

Cast: Tom Cruise, Emily Blunt

Direction:Doug Liman

Produced:Erw...