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Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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Neeraj Ghaywan’s Debut Feature Masaan, Which Won Top Two Awards At Cannes This Year, To Have Its India Premiere At The 6th Jagran Film Festival On July 1

~The Richa Chadha and Sanjay Mishra starrer is the opening film of the festival~

Mumbai, June 23, 2015: After wowing both film afi...

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TECHNOLOGY AND THE MEDIA

“Give me liberty to know, to utter and to argue freely according to conscience, above all liberties”, thundered John Milton in his famous Areopagitica, his essa...

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Vivanta by Taj & Manhattan Short Call For Entries for Manhattan Short 2015

Into its sixth year in Mumbai, Manhattan Short is looking for short films and documentaries that showcase India’s potential at the international finale

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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

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Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

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A JUDICIAL MILESTONE

Last Sunday night, after the Roop Kanwar case, Bhanwar went back to another landmark in judicial history. The last jury trial in India. In the...

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Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

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