Film Stars Sign In For Cause To Donate Bed Sheets To Old Folks

Tangerine teams up with Bollywood to help India’s old folks

Mumbai, March 2016: In today’s age of celebriti...

Matthew McConaughey, Seth Rogen And Olivia Wilde To Be Honored At Charity Event

David Meltzer, CEO of Sports 1 Marketing, was announced by Variety Magazine and Unite4:Good Foundation as the recipient of this year’s Unite4:Humanity “Sports H...

Seeds For Cinema: An Interview With Dr Shravan Kumar, CEO, CFSI

“At CFSI we not only want to make films but also make film makers”
-Dr. Shravan Kumar
On the fifteenth of February, Director, Producer and Managing Di...

The Wait Is Over! Meet The Winners Of Tangerine’s “Capture Your City” Photo Contest

~ The National Level Photography Contest organized for Press Photographers received nearly 200 applicants across 13 cities in India ~ Read More

Content Makeover

Television channels are known to have shrugged their shoulders at non-Hindi preferred viewers. The argument being: these eyeballs aren?t money spinners. It is indeed ironic...

How India Is Shaping Facebook’s Strategy

Out of around 1.5 billion people who use Facebook every month, 138 million are from India. No wonder Chris Cox, Facebook’s chief product officer, chose New Delhi for ...

Yes, Even Doctor Barbie Sends Girls the Wrong Message

The last few years have been tough ones for Barbie. Sales have declined significantly, dropping 16 percent in 2014 alone. In an effort to jumpstart the sagging brand, Matte...

Most Toy Adverts Are ‘Sexist’ And Show ‘Narrow And Limiting’ Gender Stereotypes, Study Warns

The majority of adverts for children’s toys  are “sexist” and reinforce “narrow and limiting” gender stereotypes according...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...