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Adverts for women: The gender agenda

A new marketing campaign by Always is the latest to stress the importance of a woman’s appearance. Natalie Haynes looks at whether this is a positive strategy –...

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That's My Story

Short stories are that form of popular literature which challenges the writer to succinctly and completely narrate what he/she would take a few hundred pages to say. Likewi...

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Stars Build Homes At Habitat For Humanity Power Women Power Tools Event

Music recording artist Jayne Avaunt was spotted at the 2014 Annual Habitat For Humanity Power Women Power Tools Build Event on Saturday, June 21 in Lynwood, Calif. The Cana...

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Comedy Of Oddballs

June-July are traditionally a time to bring in new shows and start new seasons on Indian television; e.g. Jhalak Dikhla Jaa Season 7 and Entertainment Ke Liye Kuch Bhi Kare...

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Katy Perry And Staples Make Roar Happen For Teachers

Staples, Inc. is teaming up with global pop music superstar Katy Perry to “Make Roar Happen” and celebrates and support teachers during the back-to-school seaso...

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How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

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Marketing In The New Matriarchy: Women Have Never Had It So Good

The Rise of Feminine Values in Society Is Creating Better Marketing As women have increased their economic power in society and taken on more and more leadership roles &mda...

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Live Nation And The American Cancer Society Join Once Again To Raise Charity Funds

From now until Friday, Oct. 31, Live Nation Entertainment will work once again with the American Cancer Society to promote awareness about cancer issues and raise much-need...

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The state of world fisheries and aquaculture 2014

The fisheries and aquaculture sector – a vital source of livelihoods, nutritious food and economic opportunities – has a key role to play in meeting one of the ...

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