Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

Amit Agrawal joins Click Digital Studios’ Advisory Board

Mumbai, 14^th May 2015: Click Digital Studios India Pvt. Ltd., (CDS) leading short form video from India is looking to turbocharge their growth t...

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

Short Takes 5, Pocket Films – Call for Entries

Into its fifth season,Short Takes 5 is looking for short film talent; contest offers a chance to visit Germany

Mumbai, May, 2015: Pocket F...

Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

TRADITION - BOON OR BANE

Tradition is a word that almost all Indians have grown up hearing. "India is a land of tradition", "our traditions date back to the earliest forms of civilisation", are jus...

Deepika Padukone, Alia Bhatt, Kalki Koechlin: A Look At Women Who Used Social Media To Raise Their Voice For Important Issues

Deepika recently released a video on women empowerment. We look at other actors who used social media to raise their voice for important issues. Be it for clarifying their ...

Kiran Rao To Head NFDC’s Unique Film Centre “FILMBAY”

Mumbai, March 25 2015:Filmmaker Kiran Rao will spearhead a new and unique film centre in Mumbai “FilmBay”, a ...

N Kukunoor, S Mishra, S Suri Jury For Love Ke Side Effect

Mumbai, March 2015: The upcoming short film contest,Gionee presents Love Ke Side Effects’ organised by Pocket Films and powered by Fun On Go, boasts ...