Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

Laugh Out Loud by Gautam Benegal

Quarantine International Film Festival

Don’t miss the Quarantine International Film Festival, which is an online film festival presented by Prek...

Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

Don’t cry for Sushant!

Vinta Nanda discusses why in the creative universe, we should feel sorry for ourselves and not for those who have left us...

Tragic Loss: Sushant Singh Rajput

Sushant Singh Rajput’s suicide by hanging, at age of 34, sent shockwaves through Bollywood on Sunday afte...

Admitted

Ojaswwee Sharma’s award Winning Feature Film – a Docu-drama about Transgender Education Rights was released yesterday, 13th June 20...

Rajiv Gandhi Sadbhavana Award 2020: Call for entries

Rajiv Gandhi, in his brief life, has left an indelible imprint on the country. His vision of a vibrant future, youthful dynamism and his commit...