BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Well-behaved women rarely make history

Mona Ambegaonkar is an Indian film and television actress. She has featured in over 15 plays, 18 feature films, 38 T...

Bill Gates: Tools used to measure Intangible Assets are behind Times

In a blog post published on Tuesday, Bill Gates showed a graph with the basic relationship between supply and d...

Can India's Groundwater crisis be cured with the help of Technology?

Groundwater in India is a critical resource. However, an increasing number of aquifers are reaching unsustainab...

Lost but not found: An artist focuses on the tragedy of the Nation’s rising cases of Missing Children

At a modest estimate, a lakh, if not more children go missing every year from diverse parts of the nation, incl...

BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

ICD -11: Simplifying the Codes

Half a century ago, a disease like schizophrenia, would probably never be diagnosed similarly in countries acro...

Learning to See: The Intriguing World of Insects

A documentary about insects is a type of a film which one wouldn't pick to watch on a binge-watch weekend. Yet there's something different a...