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BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

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FESTIVALS: WHEN CINEMA CREATES CHANGE

Inside the Impact Storytelling Masterclass at WIFF Mumbai 2025: At the Waterfront Indie Film Festival Mumbai 2025, filmmakers ...

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BOLLYWOOD: WHEN HISTORY MEETS HISTRIONICS

Using violence, it feeds into the stereotype, The Bengal Files weaponizes memory and history, turning past wounds into present propaganda, ampl...

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POWERFUL PEOPLE: PREITY ZINTA ON DOING IT HER OWN WAY

Khalid Mohamed’s throwback to a conversation with the iron-willed Preity Zinta, who’s set to return to the movies ...

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THOUGHT FACTORY: MOVIE MAGIC DEFEATS ONLINE NOISE

Rajinikanth’s Coolie: When Sheer Movie Magic Trumps Noise (and Logic)

Everyone want...

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THOUGHT FACTORY: WHY MARRIAGE SCARES YOUNG LOVERS

“Love me?” Like mad! “Marry me?” Mad!! Whatever happened to the pavitra bandhan that symbolised this r...

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FESTIVALS: STORIES FOUND PURPOSE THAT AFTERNOON

On a rain-soaked Mumbai day, WIFF’s Impact Workshop brought together storytellers, changemakers, and filmmakers to explore how films can ...

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THOUGHT FACTORY: THE MAN WHO LISTENS TO DOGS

Through the intertwined lives of Sugar, Peppy, and Missy, Ramesh Narayan discovers not just unconditional love—but a purpose: to honour t...

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HOLLYWOOD: LOVE, MATH & MODERN MATCHMAKING

A modern reflection on love, class, and emotional currency, inspired by The Materialists—where algorithms meet affection, and ma...

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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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