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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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GENDER: ALL ABOUT THE PATRIARCHAL PUSHBACK

A double-edged narrative: how the Sonam-Raja murder and Deepika Padukone's casting row reveal media bias, caste patriarchy, and the urgent need...

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GENDER: THE LEGACY OF QUEER FILMS IN INDIA

From hidden subtexts to revolutionary narratives, Indian queer cinema chronicles a defiant evolution—resisting erasure, embracing complex...

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FESTIVALS: WIFF’S THIRD EVENT UNPACKS ART AND IDENTITY

A resonant celebration of regional cinema and independent voices, WIFF’s May event brought powerful films, urgent conversations, and thou...

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GENDER: EXIT MATASREE...ENTER MOM–KI HOYA??

Once the emotional anchor of Hindi cinema, the quintessential Bollywood mother shaped generations of storytelling with her sacrifice—unti...

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THOUGHT FACTORY: WHAT MY MOTHER TAUGHT ME

On Mother's Day, I, Vinta Nanda, reflect on how my mother’s clarity in a chaotic world, exposed the dangers of ...

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BOLLYWOOD: IN DÉFENSE OF THE MERCHANTS OF BOLLYWOOD

Glossy or gritty, art or commerce, celebrated or scorned — India’s cinematic juggernaut continues to provoke, inspire, and divide. ...

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BOLLYWOOD: LET HEROINES BE FUNNY, TOO

Comedy Roles for Bollywood Heroines? Kya Joke Mara!! Monojit Lahiri wonders why good, solid comic roles are not writt...

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KALEIDOSCOPE: TO A TEACHER WITH LOVE & MUCH MORE…

A rich festschrift honouring Prof. GJV Prasad, celebrating his transformative impact on English literary studies in India through essays spanni...

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THOUGHT FACTORY: REAL ACTORS DON'T FIT BOLLYWOOD

Despite the rise of India's finest acting talents, Bollywood continues to sideline them, favouring glamour and star power over substance, skill...

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