Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

Piracy And The Right To Entertainment

Walking through a busy Pali market in Bandra, Mumbai, on Saturdays, it’s almost certain to see ladies haggling over the size and shape of fruits and vegetables with t...

Prannoy Roy Trashes ‘Tsunami’ Of Tabloid Journalism

Blasting the trend of ‘tabloidisation’ of Indian news channels, NDTV co-founder Dr Prannoy Roy has said that the credibility of TV news channels is at stake and...

NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

Deepika Padukone, Alia Bhatt, Kalki Koechlin: A Look At Women Who Used Social Media To Raise Their Voice For Important Issues

Deepika recently released a video on women empowerment. We look at other actors who used social media to raise their voice for important issues. Be it for clarifying their ...

Mobile Phones Empower Women

Is using a mobile phone a symbol of independence? Is it a simple tool of communication or a medium that provides rights? Why do women lag behind among those who use cellpho...

FRAME UR IDEA' @ FICCI FRAMES 2015

For the very first time FICCI Frames 2015, to have pitching sessions called ‘Frame ur Idea’.

The design of ‘Frame ur Idea’ supports the pres...

N Kukunoor, S Mishra, S Suri Jury For Love Ke Side Effect

Mumbai, March 2015: The upcoming short film contest,Gionee presents Love Ke Side Effects’ organised by Pocket Films and powered by Fun On Go, boasts ...

POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...